Benefits of the Green Padlock in Address Bar

Is There A Padlock On Your Website ?

Or are you losing visitors?

If you have a website then you have a message that you want people to know about. That message may be to promote a business, to sell something or to blog about a topic.

You have spent time and/or money in making sure that your site loads quickly and that the content is worth reading.

Whatever your message is the last thing you want is for people to be put off from going to your site and yet having the wrong icon appear in the address bar may be doing just that.

Watch the video to see what is a wrong icon and why the green padlock is better.

If you want to go ahead then Read This or use the link at the bottom of this page

What Does The Green Padlock Mean

The green padlock tells a visitor that traffic to and from the website is encrypted. Encryption means no one else but that website can read any text, credit card details and/or any passwords the visitor enters on the site.

In fact the first thing a customer wants to see when they visit a website is the green padlock and “HTTPS” in the address bar. This shows that the site has been secured and any information is encrypted when transmitted.

Of course you do not know which browser the visitor is using but most if not all are already or will be showing the warnings if there is no SSL Certificate.

An SSL certificate (Secure Sockets Layer) is an encryption technology that creates a secure connection between the server your website is hosted on and your visitors browser.

It allows the information to be protected during the transmission between the two and not be intercepted by hackers.

A transmission is typically any text, credit card details, usernames, passwords, or web forms.

And just because you don’t sell anything on your website or you use a payment gateway such as PayPal, it is still better to have an SSL certificate to build trust and let your visitors feel confident in sending their data.

Does Google Like HTTPS Sites

Google loves HTTPS and has been actively encouraging website owners to implement SSL certificates.

But this year they are moving from a reward system to a punitive one. Previously, websites using SSL got an SEO boost.

From July 2018 visiting any HTTP websites (using a Chrome Browser) with any kind of text input will be flagged by Chrome with a “Not Secure” warning in the address bar, like this:

But it is not just Google you have to please.

In the UK a new EU Law comes into force in May 2018 called the GDPR which will require websites to prove that they are keeping their visitors/clients/customers data secure. Read about it here.

Other countries will inevitably have their own laws on similar lines.

Thus we will all be bullied into having to change to https.

 

 But My Website Is Not Important Enough

 

Say you have a simple website, no login page, no payment transactions, no privacy or security sensitive content. You may think, “why should I switch to HTTPS?”

And the answer is that quite apart from the “not Secure” warning that will be shown to your visitors there may be things on your site that will no longer work as they require https such as geolocation, some types of fonts, push notifications….etc.

In other words, HTTPS is no longer just for important or sensitive websites, it’s now crucial for any websites that want to offer better user experience.

 

How To Get The Green Padlock On your Site

 

Having explained why you need one the next question is to explain the how it is achieved.

It starts with the SSL Certificate being installed on the server which hosts your site and then there are lots of techy things that need doing in order that your site continues to work.

Dealing first with the certificate which comes in 3 parts.

They are the certificate itself, the private key and the CPA Bundle. The effect is that the address of the site is that to get to it one must type https://example.com instead of http://example.com.

Then there is the techy stuff to make sure that all of the internal links work so that if for example someone uses your menu bar to go from the home page to the contact us page they actually land on the right page.

Within your site the address of the contact page will be http://example.com/contact but it needs to be changed to https://example.com/contact or nothing will happen.

Then there could be a problem with “Mixed Content” which means that there is an image or video or something that you draw from a site that is not yet https…..and that will generate the “not secure” warning to a visitor.

And did you know that Google sees http:// www.XXX and http://XXX  as two separate sites and so by going to https://XXX Google thinks you have 3 sites.

So you have to put all 3 into Webmaster Tools and then tick the box telling Google which one you want to appear in the search engine results.

By choosing https it not only improves ranking by letting Google tell searchers that you are secure it also stops link juice from backlinks being diluted.

 

Where to Get An SSL Certificate

 

Going into the market to look for the certificate is rather confusing as there are so many different types of certificates ranging from free up to $5000…..yes , that much!

You will see references to DV….which means Domain Verification and EV which means Extended Validation.

If you want to have the name of your business appear in the green box then EV is the one for you but it will take some time for them to validate your information and it will cost a lot.

Sites that do not take credit card details….as they use paypal or some other gateway provider….will usually opt for DV and can get a certificate anywhere from nothing to about $15 a year.

If your server accepts Letsencrypt then the certificate is free. Click on the link to see if your host is on the approved list.

 

To Sum Up

 

Now you know what the green padlock means, how to get one and why it is necessary for the continued well being of your site.

And yes we can do it all for you but you want to know what it will cost and how long it will take.

All that is dealt with by going here where we think you will be pleasantly surprised.

But if you don’t then at least you are now much better informed.

Thanks for reading.